As any successful business owner knows, it’s the small details that can make an all important impression on wooing clients from other companies. From a smiling face at the front reception desk to ensuring that the coffeepot is always filled and ready for business, these are items that can be taken care of easily and help to ensure that a good impression is always made, at a low cost. One of these small but extremely important items is the use of business stationery. A well-turned out letter or invitation can be extremely beneficial in making a good first impression on a client.
The great thing about business stationery is that it is so adaptable, with the ability to be customized for any sort of unique need that an individual or office could think of. This can include the use of personalized letterhead, business cards, or other individual options that will be sure to set your business apart. With the help of a graphic designer and a printing press, the options are basically endless. Little splashes of color may be preferred by some, or a sleek, minimalist clean look by others. Business cards are the way in which contacts that are met will most remember you, so special care should be taken that they match your own personality or that of your business.
Showing posts with label Business card and Stationary Design. Show all posts
Showing posts with label Business card and Stationary Design. Show all posts
Business Card
Business cards are printed on some form of card stock, the visual effect, method of printing, cost and other details varying according to cultural or organizational norms and personal preferences. The common weight of a business card varies some by location. Generally, business cards are printed on stock that is 350 g/m² (density), 45 kg (100 lb) (weight), or 12 pt (thickness).
High quality business cards without full-color photographs are normally printed using spot colors on sheet-fed offset printing presses. Some companies have gone so far as to trademark their spot colors (examples are UPS brown, Los Angeles Lakers' purple, and Tide's orange). If a business card logo is a single color and the type is another color, the process is considered two color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
To simulate the "raised-print" effect of printing with engraved plates, a less-expensive process called thermography was developed that uses the application of a plastic powder, which adheres to the wet ink. The cards are then passed through a heating unit, which melts the plastic onto the card. Spot UV varnish onto matte laminate can also have a similar effect.
Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color. The downside to this printing method is that screened colors if examined closely will reveal tiny dots, whereas spot color cards are printed solid in most cases. Spot colors should be used for simple cards with line art or non-black type that is smaller than 5 points.
Some terminology in reference to full-color printing:
4/0 - Full Color Front / No Print On Back
4/1 - Full Color Front / One color On reverse
4/4 - Full Color Front / Full Color Back
These names are pronounced as "four over zero," "four over one," or in some cases "four over four".
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