E-Branding of business

Branding is also widely being done via internet to promote the business's product or services. Business owners use multiple facilities already available on the web to sensitize and promote their business. For example:

Blog:
  Promotion of the product or service can be done by posting positive comments in blogs as well as reacting to customers queries on topics dealing with the product or service. Blogs can hence be used for brand awareness or strengthen the brand.

Social media: 
 Besides performing checks on possible damaging infractions, the business owner can make use of the same social media to attract new customers. In fact, this is a great place to spread out word on the product, thereby building the brand.

Another important aspects to take into consideration in e-branding is the use of search engines to help customers easily locate the website. By applying proper search engine marketing, the website can drive huge amount of traffic to the business. As such internet can be seen as a means to strength or create a brand.

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