Anchor text is the hyperlinked word or phrases that describe that page to search engines.
For example, you wouldn’t want to use “click now” as part of your anchor text. You are telling search engines that your subject is about “click now.”
Steer clear of using irrelevant words in your anchor text. This will mess up your SEO. If you use the anchor text “Internet marketing tools,” search engines recognize that the page is about “Internet marketing tools.” The words in the anchor text determine the ranking that target page will receive by search engines. “Click now” isn’t going to help your rankings at all – you want “Internet marketing tools” to be ranked NOT “click now.”
For example, you wouldn’t want to use “click now” as part of your anchor text. You are telling search engines that your subject is about “click now.”
Steer clear of using irrelevant words in your anchor text. This will mess up your SEO. If you use the anchor text “Internet marketing tools,” search engines recognize that the page is about “Internet marketing tools.” The words in the anchor text determine the ranking that target page will receive by search engines. “Click now” isn’t going to help your rankings at all – you want “Internet marketing tools” to be ranked NOT “click now.”
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