Mobile applications are undoubtedly the next wave in the evolution of e-business. Possessing features and functions that are unique to mobile devices, such as mobility, personality, and flexibility, mobile applications are able to provide end-users’ added values, including anytime, anywhere access, ability to pinpoint users’ locations, and flexibility in arranging tasks. It is predicted that the mobile users will increase dramatically in the near future and the rate for mobile services will drop significantly. However, the promising future of mobile applications has been inhibited by the infant stage of mobile applications, the drawbacks of mobile devices, and the limitations of mobile services. Nevertheless, mobile applications are gaining attention both from academics and practitioners. Understanding the values of mobile applications has become particularly important. It would be helpful to explore the values of mobile applications from the end-users’ perspectives (customers and company’s employees) and determine how the values could be achieved, especially for companies embarking on implementing mobile applications or customers who are embracing mobile applications.
Some advantages to mobile apps are that you have full control over the user interface; your app can use all of the mobile device capabilities; performance is dependent on the mobile device rather than internet service; and a well-developed app can raise awareness (and sometimes revenue) for your organization.
Some advantages to mobile apps are that you have full control over the user interface; your app can use all of the mobile device capabilities; performance is dependent on the mobile device rather than internet service; and a well-developed app can raise awareness (and sometimes revenue) for your organization.
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