So you’ve finally launched your own website. You have some great content up, and some people are visiting your site, but you searched Google and couldn’t find a trace of your website anywhere. In order to build your web presence and search engine visibility, it’s essential to invest in SEO, or search engine optimization.
Can I Do It Myself?
Yes, you can do SEO yourself if you are strapped for cash. But you have to realize that what you don’t invest in money, you will invest in time. One way you can learn the essentials of SEO is by signing up for an online training course or reading some e-books. There is also a lot of free information out there in the form of blogs and websites dedicated to spreading SEO knowledge.
The basic things you will have to do are ensure that your pages are crawlable and readable for search engines, target around 20 key terms in your website content, and build inbound links. You should also create a site map that points to each page of your website, and link all of your pages to the site map.
In order to do SEO yourself, you are going to have to learn about the technical aspects of SEO and web publishing. If you are willing to do this and you have the time to spare, then you can consider doing your own SEO. However, if you are strapped for time or simply do not have the desire to learn all that goes into SEO, your best bet is to hire an SEO professional, as long as you can afford it.
How to Hire an SEO Professional
Since there are no formal SEO industry certifications, you should not choose an SEO company based on their supposed qualifications. You should look at the results of their campaigns as an indicator of the quality of their services.
What to Expect from Professional SEO Services
What an SEO will do first is ensure that your site gets indexed by the search engines. They will adapt the inbound links, content, and design of your site to optimize it for the search engines.
SEO criteria are always in a state of flux so what worked a year ago may not work now. If you are trying to rank #1 for a highly competitive term, you can’t expect to hire an SEO and get those results overnight. For instance, search engines highly value links that have been built over a long period of time. However, it is obviously not possible for an SEO to get these types of links very fast.
Be Careful of Aggressive SEO Tactics
Some SEO companies are known to use aggressive optimization tactics, which can lead to your site getting banned from the search engines. In order to stay on the safe side, stick with the guidelines published by the search engines. Although aggressive techniques can often get results when the usual techniques fail, the consequences can be severe.
Most importantly, when hiring an SEO company, be wary of ranking guarantees. A #1 spot in the search engine results cannot be guaranteed. Make sure that whatever an SEO company guarantees in their contract with you can be tracked and measured.
The key to getting high SEO rakings is to identify which words or phrases best describe the site or the business. These words and phrases are commonly referred to as “keywords”. We will work with a business to choose good keywords and then have these keywords placed in strategic places on your website.SEO Company
ReplyDeleteThe key to getting high SEO rakings is to identify which words or phrases best describe the site or the business. These words and phrases are commonly referred to as “keywords”. We will work with a business to choose good keywords and then have these keywords placed in strategic places on your website.
ReplyDeleteSEO Company