Link Building Strategies

Find websites that are mentioning your URL but have not hyperlinked to your website

Recruit on a college/university website (even from outside your city/area; you never know what talents you’ll find in other cities)

Start a coupon program and get links from coupon websites

Build some links using Flickr

Create link wheels using social websites and web 2.0 sites

Use Google Alerts to get notifications for the targeted keywords and get links from newly found sources

1. Social Media Sites

The quickest way for an exceptional piece of content to get a lot of attention that results in secondary links is to make the home page of Digg or Delicious Popular. There are scores of similar sites that can drive quality traffic as well, such as Reddit, TechMeme, and Magnolia. For more offbeat content, Fark will shake your server. Plus there are dozens of aggregator sites such as PopURLS that also drive traffic based on your inclusion at the primary site.

If you’ve done a great job with your headline, it should magnetically draw people in. However, you need to understand the audience of each social media site. What works as a headline for Digg often won’t work for Reddit. Tweak accordingly, but try to retain your keywords in the title if at all possible, because most of the resulting links will simply regurgitate that title.

Another key element for success on Digg is the summary description, because many people will vote for content based soley on the headline and the brief copy that describes it. Sometimes this may simply be your existing opening paragraph, but you might craft a specialized description that best appeals to the culture of the site.

Submitting your own content to social media sites is looked down upon (at least with your real name), so it makes sense to have a friend submit for you. When specifically targeting a social news site, you want to control the headline and summary copy, because the exact same content submitted with poor headline and description copy may go absolutely nowhere.
  
2. Linking Out


Engaging in dialogue with the relevant blogs in your niche is a great way to get noticed, and it can lead to links back. Bloggers definitely watch who is linking to them thanks to Technorati, and you can take the initiative by linking out first before looking for one in return.

Simply linking out for the sake of linking won’t accomplish much, especially with bloggers who gets lots of links. The key is to be strategic about how you link and what your say.

It’s just like any other conversation. Join in and add your two cents, but make sure you’ve got something substantive to say that will reflect well on you. Use a great headline to make sure you are noticed, and then deliver the goods. And since your cornerstone content is the foundation of what the conversation is likely about, finding a way to mention it in the context of the dialogue will naturally bring it to the attention of influencers in your field.

3. Networking Emails

The days of flat out link begging are fading, but you can still reach out to other bloggers as a way to raise your own profile. Again, can you figure out what’s in it for them?

More than one-off link requests, networking via email and instant messaging is about establishing and growing relationships with others in the social media space. These are the linkerati—prominent bloggers in your niche, top Digg users, relevant web journalists, and influential web forum contributors.

Write your introductory emails from a copywriting perspective. Catch attention, gain interest, and create a desire to help you in the future by offering something that benefits them first.

4. Guest Posting

Another benefit of networking within your niche is that it creates opportunities to make a guest writing appearance. You can contribute content that not only allows you to raise your profile, but allows for links back to your own site. Once again, creating killer original content will open doors for you, especially when it’s created for the benefit of someone else. And you can use that killer cornerstone content you’ve already produced as an example of the quality you can deliver.

Depending on your relationship with the site owner, you may be able to link to your cornerstone content from within the body of the content itself, but only if the citation is extremely relevant to the content and beneficial to the reader. Otherwise, your link will need to appear in your byline.

Most people tend to link to their site or blog URL in the byline of contributed content. Turn it around by focusing the byline on the reader instead of yourself, and feature your cornerstone content instead of your home page.

For example, if I were to guest blog somewhere about strategies for attracting links, which byline is more attractive to the reader when finishing my article?

NO: Brian Clark writes about online copywriting at Copyblogger.

YES: Check out Brian Clark’s free SEO Copywriting 2.0 tutorial, which is all about the new style of online writing that helps your web site rank well in search engines.

Not only is that better for the reader, but it’s better for you. Your link contains keyword-rich anchor text that helps your cornerstone content rank higher.

5. Article Directories

At one point in time, submitting about 20 articles to a directory like Ezine Articles with the right anchor text would get you a really good ranking for some search terms, at least in Yahoo and MSN. However, because the engines discount duplicate content, having dozens, hundreds, or even thousands of sites republish your article (and linked byline) no longer does the trick by itself.

However, a site like Ezine Articles is still excellent for creating exposure to your cornerstone content. Having a link to your multi-part tutorial displayed on hundreds of web pages drives direct traffic, and can lead to your content being referenced in other posts and articles that do pass on link authority.

The strategy is much the same as with guest posting on a blog. Write original content that does not appear on your site, and submit to one or more reputable directories. Repeat until you get results.

To improve your Web Site’s position in the different search engines you must understand the basic criteria that search engines use to index and retrieve documents.

The best thing of all it is FREE, you do not have to pay for a banner ads that you see on top the search engines and most people pay attention to the results of the search. Banner ads have been around for some time now and studies show that most people surfing the web just tune them out or ignore the banner ads and search the results pages. Banner ads have an average click through rate of 1 to 3%.

Good search engine positions are both FREE and effective and with just a few good positions in a few search engines will often generate more profits for you than spending thousand of dollars in banner ads. If you have your site near the top of a keyword search on a search engine, it will get more hits than banner ads.

Swap Links

Some of the major "spider" search engines (i.e., search engines like Yahoo, Google, Teoma and Lycos) catalog how many links there are going to your website. The more links there are, the more important your website is perceived to be and the higher the placement of your site will be in search engine results. Thus, submitting your URL and site information to thousands of search engines and directories is strategic because thousands of links back to your site will be created.

Meta Tags

Meta Tags are hidden HTML tags used to control your site description in the search engines that support them: Google, Yahoo, AltaVista, Excite, HotBot, Lycos, AOL Search, MSN Search and Netscape Search. Although the Meta Tags will help improve your position in the search engines, they will not guarantee that your web site appears first. A Meta tag basically tells the search engine spider when visiting your site how you want your site described and indexed.

TITLE
This is the content that will determine the title of your site as read in a search engine. It is helpful to include your company name and a major keyword in this section. If your Web page lacks a Title Tag, some search engine results will display the phrase "No Title" in the first line of your listing. That can limit your search engine traffic.

DESCRIPTION
The description tag should include a well-written description of your page that includes your keywords. This is the information the search engines will display and how your prospects will find your web site. You want it to grab the attention of the web surfer, so he clicks on your site and not your competitors. If your Web page lacks a Meta Description Tag, some search engines will display the first few words on the page as your listing description. That might not be your most compelling copy for driving visitors to your site.

KEYWORDS
The keyword tag tells the search engine which keywords you wish to be listed under. Make sure you concentrate on your most powerful keywords, that web surfers would put in to find your site.

Business Card and Stationary Design

As any successful business owner knows, it’s the small details that can make an all important impression on wooing clients from other companies. From a smiling face at the front reception desk to ensuring that the coffeepot is always filled and ready for business, these are items that can be taken care of easily and help to ensure that a good impression is always made, at a low cost. One of these small but extremely important items is the use of business stationery. A well-turned out letter or invitation can be extremely beneficial in making a good first impression on a client.

The great thing about business stationery is that it is so adaptable, with the ability to be customized for any sort of unique need that an individual or office could think of. This can include the use of personalized letterhead, business cards, or other individual options that will be sure to set your business apart. With the help of a graphic designer and a printing press, the options are basically endless. Little splashes of color may be preferred by some, or a sleek, minimalist clean look by others. Business cards are the way in which contacts that are met will most remember you, so special care should be taken that they match your own personality or that of your business.

How to get high ranking in search engines

For good ranking in the major search engines such as Google, you need to have content based on a theme categorized by two or three key phrases.

Assuming that you don't want to spend a lot of money paying for traffic, then getting a high search engine ranking will be the most critical part of your campaign to attract visitors. If you can a good search engine placement then your site, at least in terms of visitors, is likely to be successful.

At this point I would like to point out that it's not actually a top search engine ranking we are trying to obtain, but a means of getting lots of visitors. I say this because some people achieve a top position in one or more of the major search engines yet they get very little traffic. Why?

Simple. They are not using keywords that people are searching for! You simply must use the right keywords!

You could optimize your pages and start getting the position you want for those keywords, but does it get the traffic you expected? Of course, this depends on how many people use the keywords that the page is optimized for.

Think of good key phrases that people might use if they were looking for your site's subject matter. Try this in the top search engines, then see just how relevant the top pages are to this subject term or phrase and how much competition there is.

If the pages seem to be irrelevant the search engine may be struggling to find the most appropriate sites for those particular keywords. This could mean that you stand a good chance of getting a good placement for that key phrase.

Unfortunately however, your key phrase may not be a popular phrase being used by the vast majority of searchers - even though they may be looking for your kind of site. In other words they may be (in fact, they probably are) typing different search terms and phrases.

Hopefully all this will help significantly in your efforts to establish a good position in the top search engines. Here are three further essentials:


1. Get a domain name. You will not be considered a serious site without one, and the top search engines will probably ignore you altogether.

2. Remember, a key phrase will usually get you a much higher ranking than just a key word, and will also pull you much more targeted visitors.

3. Start building up your link popularity. Create a page that shows links to related sites and ask the Webmasters of those sites to link to you. This can be a very time consuming job but is becoming increasingly important in order to get a good placement on the top search engines (especially Google).

SEO Link Building with Web Content Secrets

Comparison with Other Linking Methods

Reciprocal Linking: The big advantage of content distribution over swapping links is that the links built are one-way, and therefore presumably more valuable. Of course, reciprocal links still have value, but relying primarily on them might hamper your SEO efforts.

Indirect Reciprocal Links: I link my site A to your site, so you link your site to my site B. The problems are that this can be a lot of work, and also, Google can detect indirect links if you do it more than once with the same group of sites, which might make your linking arrangements look like a link farm.

Paid Links: The problem with paid links is 1) the costs add up; 2) search engines are getting better and better at discounting paid links. According to Matt Cutts' blog, "I wouldn't be surprised if search engines begin to take stronger action against link buying in the near future...link-selling sites can lose their ability to give reputation (e.g. PageRank and anchortext)."

Kinds of Content to Distribute

Articles. This is the essential kind of content distribution, to the point that many people consider content distribution simple as "article marketing." However, you're missing out on a few other sources of links if you only do articles.

News blurbs. A lot of news-style sites will only reprint pieces of a couple of paragraphs. The good news is that often enough the whole point of these news blurbs is to include links to other sites, in a sort of "look what we've found" kind of way, a la Slashdot.org

Press Releases. There are some sites that aggressively reprint press releases. A press release is like an article, only in a very specific press release format, and frankly that's not that enjoyable to read. I don't know why some sites are so head-over-heels over press releases, but, hey, that's their business. The good news is that even if you can't write and don't want to hire a writer, press releases (at least basic ones) are pretty easy to do.

Tools, games and other webware. Sites with popular tools, software, Flash games and other webware often let other sites use it in exchange for a link. The big potential downside is technical support.

Images. Images, especially charts and photographs, are important forms of content on the web. If you have great images on your site and people ask you to use them on their sites, require a backlink in exchange. The problem with images is that they are so easily stolen. Stolen words can be uncovered with a web search. You could try to watermark images with a copyright symbol, URL, and the link requirement. But in the process you'd make the image much less desirable.

Web design templates. These have been freely distributed for a long time. Yet they are even more easily stolen than images. Also, if you embed a link in the footer of a web template, what you'll get back are sitewide links, which are often thought to be filtered out in search engines.

Maximizing Content Distribution Links' Effectiveness: Anchor Text

Anchor text. You need optimized anchor text to rank high for any competitive keyword. That means you need your target keyword in the anchor text, and very importantly, variants of the target keyword (too many links with the exact same anchor text may be filtered). The problem is that some sites by default don't let you choose the anchor text of the link to your site. So you need to: 1) look for sites that do reprint content with optimized anchor text; 2) specifically ask for your target anchor text to be used. Also, do keep in mind that a true natural linking structure will require you to have a number of links that are not anchor-text-optimized, typically with the URL as the anchor text.

How to Find Sites

Finding sites to submit content is the biggest challenge. You can start by asking around to any other webmasters you already have a relationship with. Next, web-search. The classic method is "submit article" + [keyword]. Most of the sites you find this way won't be good candidates, which is why this can be a bit labor-intensive. I use offshore labor for this step, as well as a program that will sort and store all the search results into a spreadsheet; otherwise it might not be worth it. Then again, the same would be true for finding reciprocal linking partners.

Ethical Issues & Best Practices

Golden rule: remember that there's a human being who has to approve your article for submission.
Read and adhere to all submission guidelines.

Avoid automation. There's almost always some detail of submission that requires a human eye: a multitude of html formatting requirements, changing site themes, etc.

Don't submit by email unless specifically instructed. Using a contact form prevents possible sp@m accusations.

Only approach websites that request content submissions.

Don't misrepresent reprint content as original.

Don't submit the same content too often. After about two hundred reprints, a lot of people will be seeing the same thing over and over again and possibly complaining.

How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

Basics of Branding

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

The foundation of your brand is your logo. Your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.

Brand Strategy & Equity

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center .

Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

Get a great logo. Place it everywhere.

Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

Integrate your brand. Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.

Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

Be true to your brand. Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.

Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can't do this, your attempts at establishing a brand will fail.

Internet Marketing Tips to Enhance Your Business

Increasing the website traffic is the important factor that determines the business productivity. One of the powerful tools that can uplift your website ranking and traffic is the search engine optimization. However, just identifying the different seo strategies is not crucial, but implementing it efficiently is more important. If you are beginner to the internet marketing arena, then it is wise to gather the knowledge through seo consulting, which is a fast and smart way of gaining hidden facts regarding the internet marketing industry.

Presently, there are different types of search engines, which have different types of algorithms and formulas. Therefore, it is important to learn about the search engine’s algorithm and ranking criteria in which you need to rank your website high. If you are unable to identify the ranking schemes of different search engines, then you can collect the required information through internet marketing consulting that are organized by expert internet marketers.

Here are some effective internet marketing tips that might help you to enhance your business:

Keywords:

First make an initial research to identify the effective keywords that are used by the customers to search your products and brands. This is one of the important tasks, because most of the search engine’s algorithms crawl for the keywords in the visible body, title tags, and header tags. Hence, it is important to add powerful keywords in the contents. Try to use more keywords in the first paragraph, because Google’s algorithm searches for the keywords within first two paragraphs. You should also be aware of the keyword density.

Links:

Links also play a vital role in determining extra points during ranking. Many search engines are giving more weighting to link popularity, which is the number of the links to your website from other sites on the internet. However, the links from other websites should be relevant to your product, if not your website ranking will decline considerably.

Rich informative contents:

Nowadays, Google’s algorithm is frequently updated to provide informative contents to its online users. So, you must always provide rich informative contents that should be informative to the users. Most importantly, the content should be relevant to the keywords and you must not just insert keywords in between the contents which ultimately reduce the worth of the contents.

Create affiliate programs:

Affiliate program is a faster way of developing your business and increasing your website ranking. Without spending more money your brands and products will be available in many others website, which ultimately increases your websites ranking.

Develop a flexible webpage:

Your webpage must be capable of retaining the customers. To captivate your customers, you must maintain an attractive website that must navigate easily between webpages, interactive and user friendly.

All these effective internet marketing tips might help you to enhance your business. If you need to know about the seo strategies in a fast track basis, then internet marketing consultant can assist you to do so.

Importance of Keywords in SEO

Whether it’s an internal link or anchor text, it all comes down to the importance of keywords. Internal linking needs to contain keywords/phrases which clearly explain what’s on the page and who exactly you’re trying to market.

• Home Pages – If you are an e-commerce site that sells wine-related products, a button titled, “Products We Sell” isn’t going to rank well in the search engines. A better example: “Wine-R-Us Inc. Corkscrews” You are more likely to be found in the SERPS because your button is now a keyword-rich link. Remember to take into account keywords and how many links you use on your navigational menu.

• Navigational Menus – Take into consideration how many links you plan to use for your navigational menus. Remember to use keyword-effective links. Remember to include navigational menus on home pages and sub pages.

• Sub Pages – You also need to link from within sub pages (not just the home page). Make sure that links contain the appropriate keywords. If you sell products/services, you need to add a list of “Related Products/Services” on each product/services page. This will help build your internal links.

• Keyword Research – If you’re a novice to SEO and internal linking, utilize keyword research tools such as Google AdWords and WordTracker. Choose words with a high number of people searching for those words. You need to find a balance – find a combination of keywords that are in high demand without HUGE competition either. You want to attract high rankings in SERPs.

Advantages of SEO with Social Bookmarking

SEO experts believe that Social Bookmarking is the best bait to lure Search Engines. And perhaps rightly so, since it instantly connects you to your visitors, allows you to share info through your bookmarks and drive in traffic to your site in volumes. For those who do not have a clear idea of what Bookmarking means, it is a seo technique which lets you bookmark posts and blog articles at sites that store, classify and manage bookmarks. The more you do this, the more you actually push your website to come within the visibility of major Search engines, which then index it on their top pages for the targeted and optimized keyword(s) that you integrate into the content.

For web entrepreneurs who are not very seasoned with online marketing, getting this done through professionals is the best thing to do. And once you are into this, be prepared to enjoy a lot of advantages that come along naturally.

The first advantage that obviously comes through immediately is improved product branding. The moment you launch a product or a company, bookmarking can help you to make it popular in the web world. Of course you can write Press Releases featuring the services/products that you intend to promote and advertise or even tag pictures and snapshots of products with short and crisp descriptions, but in bookmarking endeavors, you always need to make 100% manual submissions and adhere to submission rules while doing it. Google (and the same goes for all major search engines) has clear cut algorithms to categorize software generated content as spam and so you can never get successful if you do that. If you are not conversant with this, it is advisable that you allot this job to Social Bookmarking Services and let them do the needful to draw good PR juice from major SERPs.

Bookmarking from service experts also allows you to source in a wide array of backlinks from bookmarking websites having PR9 to PR3.

Social bookmarking services spur off social buzzing with almost every post and link. In fact, it is a kind of online promotion which spreads like fire, if the content is really interesting. There have been instances when stories set off with speed and reached every corner of the globe within seconds and the purpose of marketing was fulfilled within a few hours only. Almost all good services offer free submission reports to customers and hence you can actually keep a track of how much has been done and what are the effects that are being generated.

Social bookmarking is a boon for Google indexing. It usually incorporates a list of bookmarking sites like Stumble Upon, Digg and Reddit.com in websites and is a big temptation for attracting traffic and PR juice to your pages.

Another big advantage of SEO optimizing with Social Bookmarking Services is that, there is 24 hours customer service help available for all customers in this and any kind of assistance, if required in the niche can be availed instantly on the spot.

Advantages of Mobile Applications

Mobile applications are undoubtedly the next wave in the evolution of e-business. Possessing features and functions that are unique to mobile devices, such as mobility, personality, and flexibility, mobile applications are able to provide end-users’ added values, including anytime, anywhere access, ability to pinpoint users’ locations, and flexibility in arranging tasks. It is predicted that the mobile users will increase dramatically in the near future and the rate for mobile services will drop significantly. However, the promising future of mobile applications has been inhibited by the infant stage of mobile applications, the drawbacks of mobile devices, and the limitations of mobile services. Nevertheless, mobile applications are gaining attention both from academics and practitioners. Understanding the values of mobile applications has become particularly important. It would be helpful to explore the values of mobile applications from the end-users’ perspectives (customers and company’s employees) and determine how the values could be achieved, especially for companies embarking on implementing mobile applications or customers who are embracing mobile applications.

Some advantages to mobile apps are that you have full control over the user interface; your app can use all of the mobile device capabilities; performance is dependent on the mobile device rather than internet service; and a well-developed app can raise awareness (and sometimes revenue) for your organization.

Web Development Benefits

With many Web development software packages and online services available, the benefits of having a professionally developed Web site might not be all that obvious. Initially, many small business owners opt to develop their site in-house, using off-the-shelf software, only to discover later that building a successful and profitable Web site requires time and specialized skill sets that their organization does not have.

The following are several key benefits of outsourcing your Web development projects to a professional:

Greater Flexibility

A professional developer can analyze your business to make the most appropriate suggestions for your business' specific needs. The developer can then implement matching solutions using industry standard technologies.

Technical Expertise

Even with the most robust, feature-packed Web development software packages available today, there is a tremendous learning curve involved in developing a technically sound Web presence. A professional developer will stay abreast of current technology trends to ensure that your Web site loads quickly and is accessible across a wide range of platforms.

Time Savings

Web development is very detail-oriented work that requires time resources that might not be available to your small business or organization. Outsourcing your Web development projects to a professional developer will allow you to focus on what's most important to you - your business.

Integrated Marketing

Too many small businesses fall victim to the "build it and they will come" philosophy. A professional developer will integrate proven marketing techniques into the Web development process to ensure that sites receive targeted traffic and generate leads or sales.

Improved Aesthetics

A professional developer can analyze your existing promotional materials and integrate these elements into a coherent design for your business' Web presence. This allows for a more custom marketing presence than can be obtained by using templates included with off-the-shelf software packages or online services.